Nov 30, 2025 – Aug 23, 2026
9 Months
₹6,00,000 + taxes
On-Campus and Live-Online
Growth and marketing leaders today operate in a world where disruption is constant and expectations are higher than ever. Customers demand personalisation, markets are reshaped by digital platforms and AI, and boards are looking to Chief Growth and Marketing Officers not only for brand building but to drive enterprise value as well.
The Chief Growth and Marketing Officer Programme equips senior executives to step into this expanded mandate. By combining customer insight with financial, digital, and operational levers, the programme prepares leaders to influence at scale, orchestrate cross-functional strategies, and create sustainable competitive value.
Delivered through a mix of live online sessions, immersive on-campus learning, and a capstone Business Leadership Challenge, the programme provides an integrated journey that enables participants to reimagine marketing as the engine of enterprise growth.
High-impact sessions on brand storytelling, pricing, digital, finance, and more.
Two campus immersions at ISB Hyderabad for integration and peer learning.
Hear real-world growth journeys from accomplished leaders.
Exchange insights with a diverse cohort through dialogue and reviews.
Apply learning to a strategic growth initiative developed across the programme.
Integrates brand, digital, customer, pricing, operations, and leadership.
Weekly live virtual sessions plus two on-campus immersions.
Put your learning into practice with real-world business challenges.
Learn from distinguished ISB and global faculty across the journey.
Join and learn alongside experienced leaders from diverse industries.
Build clarity, voice, and confidence to drive growth.
Reframe, integrate, and influence at the enterprise level.
Gain the skills and perspective to deliver enterprise-wide impact:
Develop a customer-anchored perspective that links insights to market strategy and enterprise goals
Evaluate and align growth decisions by integrating financial, pricing, operational, and macroeconomic inputs
Harness digital models and AI applications to drive marketing and business outcomes with strategic impact
Bring coherence across brand, market, and channel strategies to strengthen go-to-market systems
Enhance cross-functional influence through storytelling, negotiation, and stakeholder alignment, applying insights through the Business Leadership Challenge
This programme is designed for marketing and strategy leaders aiming to drive differentiated growth at scale in dynamic, global markets.
It is best suited for:
Mid–senior leaders (AVPs, VPs, Directors) fast-tracking their path to global growth and marketing roles
Senior executives leading product innovation, customer experience, or sales to build competitive advantage
Experienced growth and marketing leaders transitioning into strategy and innovation as global business architects
Entrepreneurs and founders scaling businesses through innovative, data-driven marketing strategies
Consultants advising clients on building customer-centric brands and navigating complex global markets
On successful completion of this programme, participants gain the ISB Executive Alumni status. The privileges of this exclusive community include:
After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.
The Chief Growth and Marketing Officer Programme enabled me to explore alternative strategies and broaden my perspective on decision-making in a dynamic marketing environment. The sessions with faculty introduced new ways of approaching problems, while the case studies and simulations provided practical exposure to real-world scenarios. The programme offered a comprehensive view of the marketing function, helping me connect theory with application in my role.
The programme brought together marketing and growth, showing how the two are closely linked in practice. It addressed the need for marketers to expand beyond traditional approaches, with modules ranging from customer-centric decision-making to negotiation as part of business impact. The peer group included marketers from B2B, B2C, and advertising industries, which added valuable perspectives. A key learning was applying AI and ML models to draw insights from data at scale and integrating these into marketing communication strategies to shape clear and effective narratives.
Predictive analysis, churn models, and propensity models are all built into the CDP solutions I consult on, but I was never aware of the use cases where I should be speaking about them. This programme helped me empathise more and bring out the right solutions and features to the market. The diverse cohort, fresh perspectives from professors, and the case studies made the learning very rich and impactful.
The journey begins by reframing the CGMO's role around customer value creation.
This module equips participants to translate strategic ambition into executional discipline.
This module focuses on how digital transformation and emerging technologies are reshaping the growth landscape.
This module focuses on how brand strategy, market development, customer experience, and channel architecture come together to support scalable growth.
The final module emphasizes enterprise-wide leadership and cross-functional influence.
Starts On Nov 30, 2025
Associate Professor, Marketing Research Director - ISB Institute of Data Science (IIDS)
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Associate Professor, Marketing Research Director - ISB Institute of Data Science (IIDS), ISB
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Associate Professor of Marketing Executive Director - ISB Institute of Data Science (IIDS
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Associate Professor of Finance (Practice), Deputy Dean - Mohali Campus, ISB
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Each programme has its own admission criteria that are articulated in the “Admission Requirements” section of the programme page or brochure.
To apply to a programme, you need to submit an online application. Please note that if you have not applied to a programme previously, you will need to register and create an account with us.
To apply for a specific programme, visit the Applicant Login page and select the programme that interests you. You will then complete the online form with your details and objectives to apply for the programme. You can also apply to individual programmes by clicking on the apply button on the programme page.
Programmes combine lectures, case studies, business simulations, small group discussions, action learning projects, role play and other carefully chosen pedagogies to deliver cutting-edge thought leadership and perspectives. The content is taught by World-class resident and visiting faculty, who draw on extensive research expertise in emerging markets, International experience working or consulting with Global organisations, and experience teaching in leading business schools worldwide. They empower executives with globally relevant knowledge and perspectives as well as the ability to contextualise them to their nuanced contexts.
Learn More about the ISB Advantage.
Each participant is awarded a certificate of completion by ISB Executive Education. You will also gain exclusive access to the ISB Executive Network, a community of over 45,000 executives and entrepreneurs.
ISB Executive Alumni status is awarded on successful completion of programme requirements for our Comprehensive Leadership Programmes.
You can get more information about alumni benefits here.
ISB Executive Alumni are eligible for a 20% discount on Executive Education programmes for individuals. ISB PGP and AMP Alumni are eligible for this discount as well.
Members of the ISB Executive Network are also eligible for a 10% discount on Executive Education programmes.
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